As part of its CSR & broad vision of its promoters to facilitate the rural populace at Tehsil & Gram Panchayat level with latest entertainment while leveraging the existing technological & distribution strengths of the group.
The idea of this revolutionary concept came after analyzing current theatrical entertainment market which comprises roughly 9000 theater in entire nation, majorly at metro cities and district level.
Reach of these theaters is limited to just 30% population which resides urban and semi-urban areas. "China have about 45,000 screens whereas, in India, we barely have 8,000 screens for all regional languages
The gap between population residing at villages and districts head quarter towns is as huge as 70% and the pity is that this critical mass is dependent on closest cities/towns for real time theatrical entertainment experience.
The above gap which reflects poorly on theatre screen penetration across the country & taking into count KSS's current capabilities, we look forward to bridge this vast gap and provide world class entertainment at every village level free of cost that compliments our social welfare responsibility too.
The OPEX recovery shall be extracted out of advertisements being run for the audience through these screens.
KSS group is second largest well and established digital technology player and is connect to various private corporates and government who mostly advertise their products through our digital platforms.
Free of cost world class entertainment at doorstep
Targets villages & gram panchayat population
Showcasing latest bollywood & regional movies
HD technology picture clarity
Dolby 5.2 surround sound set up
Theatrical Screen Size
Additional attractions- Food & Cloth exhibitions
Support in social cause through selective screening